the naming of iteration, a FAN FAVORITE
“What’s in a name? That which we call a rose
By any other name would smell as sweet.”
Romeo and Juliet (Act 2, Scene 2)
“Once you label me you negate me.
“I wish my name was Brian because maybe sometimes people would misspell my name and call me Brain. That’s like a free compliment and you don’t even gotta be smart to notice it.”
Back in November we announced that we were giving up our legal right to the name “Port”. As I was unable to attend the ceremony in Portugal, Paula and I were invited by the Portuguese government to attend a ceremony in San Francisco where I was inducted in as a “Cavaleiro” or a knight. It was a lovely evening with some of the top Port producers from their country along with three other Napa wineries who were giving up their legal right. Now, as a “Cavaleiro”, I technically enjoy diplomatic immunity while inside Portugal, however, I think I’ll still keep under the speed limit.
Our contest to come up with the new name was a huge success with many great names submitted! Everyone in the family and staff looked over the names and it eventually one name stood out amongst the rest.
If you’ll recall, our Port is aged solera style. Each release takes past vintages which were incorporated in the previous release. We then blend in the most current release to create the new version…or a new iteration. The name stuck!
COMING THIS FALL: ITERATION® XIV
Andy Schweiger, Winemaker